“Understanding Iron Supplements: Ferrous Gluconate, Fumarate, and the Benefits of Calcium Citrate K2”

Ferrous gluconate is available at Rite Aid, while ferrous sulfate typically comes in a dosage of 160 mg. If you’re considering ferrous fumarate, it’s important to know that it can be crushed for easier consumption. Ferrous fumarate is offered in 300 mg and 100 mg iron capsules. Additionally, when comparing ferrous fumarate with polysaccharide iron … Read more

“Connecting Tradition with Modernity: Knorr’s Innovative Marketing Strategy Targeting Millennial Consumers”

In her narrative about the development of Knorr’s marketing campaign in the U.K., Rebecca Morgan from MullenLowe highlighted a significant challenge faced by the brand: it was a well-established name attempting to connect with a demographic increasingly moving away from traditional brands. This presented a formidable obstacle, yet Knorr and the firm tackled it through … Read more

“Enhancing Gluten-Free Bread Texture: The Potential of Acacia Gum and Calcium Citrate”

Improving the texture of gluten-free bread remains a significant challenge for bakers, as many gluten-free options tend to have a dry crumb structure and coarse texture. Gluten, the protein found in wheat, provides elasticity and volume to bread, making its replacement difficult. According to Mintel’s global products database, acacia gum is already prevalent in baked … Read more

“Adapting to Consumer Preferences: The Shift from ‘Diet’ Foods to Nutritional Transparency”

For years, nutritionists have highlighted the findings of this study: foods labeled as “diet” often reduce fat content while increasing sugar levels, leading to a variety of health issues. Recent research has challenged the long-held fears about fats, particularly saturated fats, shifting public perception and decreasing demand for low-fat processed foods. Today’s consumers are more … Read more

“Seaweed Spaghetti: A Rising Trend in Health-Conscious Dining for Millennials”

The concept of opting for seaweed as a preferred pasta alternative might deter certain individuals—particularly baby boomers and older generations. However, as more consumers become increasingly conscious of their dietary choices, seaweed is emerging as a significant ingredient in various culinary creations. A quick search through social media reveals a wealth of innovative pasta recipes, … Read more

“Embracing Plant-Based Diets: Health Benefits, Nutritional Considerations, and Market Trends”

The advantages of adopting a plant-based diet are widely recognized. Participants in the plant protein industry will leverage this research as part of an expanding collection of studies advocating for reduced meat consumption in favor of plant-derived foods. The National Institutes of Health has provided guidelines for healthcare professionals to consider recommending plant-based diets, as … Read more

“CPG Sales Struggle in 2017: Major Brands Adapt to Shifting Consumer Demands for Healthier Options”

CPG sales are starting off 2017 on a slow note, as some of the largest companies report declining sales figures. While some attribute this downturn to the White House and economic uncertainty, others believe it’s more reflective of a shift in consumer attitudes. Modern consumers increasingly demand healthy, fresh food—a category where CPG companies have … Read more

“PepsiCo Evaluates Acquisition Strategies Amid Shifting Consumer Preferences and Market Pressures”

PepsiCo, the snack and beverage powerhouse, has contemplated acquiring another significant company, yet it has yet to identify one that promises the long-term growth necessary to justify such a purchase. “There isn’t a large company that we have not examined,” stated Indra Nooyi, chairwoman and CEO of PepsiCo, during her address at the Beverage Forum … Read more