“Conagra’s Strategy to Balance Tradition and Trend: Navigating the Frozen Food Market Amidst Changing Consumer Preferences”
Conagra ranks as the third-largest manufacturer of frozen foods in North America, and Connolly pointed out that single-serve meals represent the largest segment within this market. The company has generated renewed interest by collaborating with popular brands like Frontera and P.F. Chang’s, but it also needs to retain its existing older customers while laying the … Read more