“Revitalizing Brands: B&G Foods’ Success with Green Giant and the Rise of Vegetable Innovations”
Ferrous fumarate or iron tablets Robert Cantwell, the president and CEO of B&G, described the company’s vegetable innovations launched in 2016 as “very successful.” B&G has effectively revitalized well-known yet struggling brands through innovation. After acquiring Green Giant in 2015, B&G introduced several new products, including veggie tots and riced veggies, which have turned the … Read more