“Emerging Trends in the Spirits Industry: The Rise of Premium Mixers and Craft Beverages Among Millennials”
The Winter Fancy Food Show in January highlighted an increasing number of manufacturers developing high-end mixers to leverage the growing demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits compared to older generations, with many gravitating towards higher … Read more