“Navigating Consumer Preferences: The Challenge of Transparency and Reformulation in Healthier Products”
For years, companies have faced pressure to enhance the health profiles of their products, yet many have opted to implement these changes discreetly, avoiding public disclosure. Altering the recipes of beloved products often invites backlash from consumers. A notable example is Coca-Cola, which reverted to using sugar in Vitaminwater after a lower-calorie blend with sugar … Read more