“Shifting Consumer Preferences: The Demand for ‘Made Without’ Claims Over Functional Ingredients in CPG Products”
Nielsen’s findings should not be surprising for manufacturers, especially those in the CPG sector striving for growth by eliminating artificial ingredients. For instance, General Mills has taken out artificial flavors and colors from certain cereals, while Kraft has made similar changes to its popular Mac & Cheese products. Since a landmark 2007 study revealed that … Read more