“Can Folgers’ Simply Gourmet Coffee Line Revive Sales Amid Changing Consumer Preferences?”
Folgers coffee has been a well-known brand for over 150 years, yet it has seen a decline in consumer preference over the past decade. In response, the struggling coffee brand has introduced a new line called Simply Gourmet Coffee, but the question remains: is this innovation too late to revive their sales? The six new … Read more