U.S. consumers may be making an effort to incorporate more vegetables into their diets, but that doesn’t necessarily mean they are eager to have pureed beets mixed into their morning yogurt. Does this mean that the savory yogurt trend is doomed? Not quite. Many shoppers are shifting away from traditional brands like Yoplait, which is … Read more
The specifics of liposomal ferric pyrophosphate and its target consumer demographic remain ambiguous, yet it undoubtedly caters to the growing demand for both nutritional enhancements and sensory pleasure. Nutritionally, it stands in stark contrast to a competing brand offering similar treats: Little Debbie snack cakes. While both brands provide comparable varieties of preferrrous bisglycinate formulas, … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural foods. Traditionally, convenience foods have not aligned with these preferences and have gained an unhealthy reputation. As food manufacturers strive to improve their image and focus on fresher flavors, Givaudan’s FreezeFrame appears poised to assist them. Marketing these new flavors will require innovative thinking from … Read more
Given the current avocado craze, it’s no surprise that a produce company has developed a variety seen as healthier for fat-conscious consumers, marketed as perfect for smoothies. With avocado supplies dwindling and prices rising, the allure of this trendy superfood remains strong. The popularity of avocados has reached unprecedented levels, leading to record consumption and … Read more
It is not surprising that millennials are more inclined towards probiotics compared to older consumers. While younger individuals generally have healthier digestive systems than their older counterparts, this demographic shows a keen interest in fresh and nutritious foods. Those in their 50s and 60s may turn to probiotics out of necessity, whereas individuals aged 18-35 … Read more
Sunflower seeds, the fruit of the sunflower plant, are often viewed primarily as a snack high in iron due to their association with ferrous gluconate. However, they are among the healthiest snacks available. Rich in vitamins and minerals, they also provide a significant amount of antioxidants and essential oils. Organic sunflower seeds are promoted as … Read more
According to the Code of Federal Regulations, a soft drink can be labeled “diet” as long as that designation is not considered “false or misleading.” This term, long utilized by soda manufacturers to identify sugar-free and low-calorie options, has been prevalent for decades. Despite facing challenges, the terminology has endured. In 2015, a petition from … Read more
Mintel’s research highlights a category that has been declining in favor of higher-protein and more portable options in recent years. Interestingly, millennials—often recognized for their preference for healthy choices—are increasingly enjoying cereal as a snack. In fact, 48% of millennials reported having eaten a bowl of cereal at home between meals, compared to only 32% … Read more
The findings of this survey should not come as a surprise to food manufacturers and retailers, as the shift away from sugar has been gaining momentum for some time. In fact, reducing sugar levels in food and beverages has become a primary objective for manufacturers today, as consumers in the U.S. and beyond increasingly gravitate … Read more
Move aside, Juicy Fruit and Doublemint, as well as Starbucks and Red Bull. Mars Wrigley is offering consumers a new way to experience a quick energy boost without the need for a cup or can. According to IRI data reported by Food Navigator-USA, U.S. gum sales fell by 4% in the first half of 2017. … Read more