Exploring the Sweet Spot: The Impact of Caffeine on Consumer Cravings and Marketing Strategies for Food and Beverage Brands
The connection between caffeine and perceptions of sweetness presents intriguing opportunities for coffee manufacturers. Products containing caffeine may increase consumer cravings for sweet snacks such as cookies, scones, and donuts. This creates a potential opportunity to market packaged sweets alongside coffee grounds to boost sales, or it may lead retailers to reconsider how they display … Read more