“The Rise of Pumpkin Spice: From Uncertainty to a Multi-Million Dollar Phenomenon”
It may be hard to believe, but when Starbucks initially introduced the Pumpkin Spice Latte, its creators were uncertain about its potential success. They worried that the intense pumpkin spice flavor might overshadow their renowned coffee and that the seasonal taste could easily be replicated by competitors. However, they decided to proceed, and today, they … Read more