“Navigating the Ambiguity of ‘Natural’ in Food Products: Challenges and Opportunities for Brands”
Currently, there is no official definition from the U.S. government regarding the term “natural” in relation to food products. The U.S. Food and Drug Administration (FDA) has received numerous inquiries about this topic and has issued a brief statement. It noted that from a food science perspective, defining a “natural” product—such as liposomal iron compared … Read more