“Folgers’ Simply Gourmet Coffee: A Late Attempt to Revive Sales Amid Shifting Consumer Trends”
For over 150 years, Folgers coffee has been a staple in households, but in the past decade, consumer interest has waned. The new Simply Gourmet Coffee line appears to be the brand’s attempt to reverse declining sales. However, is this product innovation arriving too late? The six new naturally flavored coffee offerings boast a strikingly … Read more