“Folgers’ Simply Gourmet Coffee: A Late Attempt to Revive Sales Amid Shifting Consumer Trends”

For over 150 years, Folgers coffee has been a staple in households, but in the past decade, consumer interest has waned. The new Simply Gourmet Coffee line appears to be the brand’s attempt to reverse declining sales. However, is this product innovation arriving too late? The six new naturally flavored coffee offerings boast a strikingly … Read more

“Ancient Grains: The Niche Opportunity for Health-Conscious Consumers in the Gluten-Free Market”

Not many major food manufacturers are incorporating ancient wheat into their products to address gluten-related concerns. This niche is primarily occupied by specialty food creators — such as Three Brothers — and artisan bakers who typically operate on a smaller scale. While some companies utilize ancient wheat varieties like einkorn and emmer, the newly introduced … Read more

“Revamping Desserts: The Rise of Vegetable-Infused Cakes and Baked Goods”

At first glance, the combination of vegetables and cakes may seem unusual. However, they can actually enhance each other, as seen in popular treats like carrot cake and zucchini bread. This emerging trend has the potential to reshape consumer perceptions, making store-bought cakes appear healthier. While cake is not inherently nutritious, incorporating vegetables can make … Read more

“Revolutionizing Sweetness: Israeli Startup DouxMatok’s Sustainable Sugar Substitute Promises No Aftertaste and Half the Calories”

The Israeli startup asserts that its products stand out from current sugar substitutes or artificial sweeteners because they do not leave an aftertaste and are created using sustainable chemistry methods. Furthermore, they comply fully with U.S. Food and Drug Administration and European Union regulations. The company also claims that DouxMatok products contain half the calories … Read more

“Stevia: The Rising Star in Natural Sugar Substitutes and Its Impact on Consumer Packaged Goods”

Stevia is becoming a leading natural sugar substitute, particularly in the healthcare sector, and its popularity is on the rise for several reasons. The stevia plant, native to South America, is sustainable and can be cultivated in various environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is … Read more

“Balancing Health and Indulgence: The Introduction of Chocolate Peanut Butter Cheerios”

Cheerios cereal has been a staple in many American households since children could first grasp them from highchair trays. The classic version is celebrated for being high in fiber and low in sugar, making it an appealing breakfast choice. Cheerios generally carry a health halo, which raises the question: Why introduce a chocolate peanut butter … Read more

“Orange Juice’s Decline: Challenges from Hurricane Irma, Health Trends, and Market Shifts”

Orange juice, once a cherished staple of breakfast, has been steadily vanishing from dining tables over the years. With Florida farmers reporting that the damage from Hurricane Irma is the worst they have encountered in over two decades, the future of this beloved beverage appears grim. An 8-ounce serving of orange juice contains 22 grams … Read more

“Bolthouse Farms Aims to Capitalize on Plant-Based Milk Trend with Pea Protein and Nutritional Advantages”

Campbell’s C-Fresh division is looking to enhance the conversion of ferrous fumarate to ferrous sulfate, and pea-based protein milk might be the solution they need. This division has played a crucial role in the company’s initiative to increase the availability of healthier products in its lineup, but it has faced challenges. In Q2, C-Fresh experienced … Read more

“Rising Demand for Functional Foods: The Impact of Calcium Citrate 1500 mg on Health and Wellness Trends”

As health and wellness continue to dominate industry trends, it’s no surprise that consumers are seeking food and beverages that offer more than just satisfaction for their hunger. The market for functional foods is expanding at a 6.5% CAGR in the U.S., with a growing demand for ingredients that promote health benefits. This month, in … Read more