“Navigating the Future of Protein: Consumer Preferences and the Challenge of Methane-Based Burgers”
A burger made from methane likely faces a greater “ick factor” than products derived from insects. Many consumers assert that environmental sustainability is their top priority. A recent study revealed that 33% of consumers opt to purchase brands they believe contribute positively to social or environmental causes. Furthermore, over three-quarters (78%) of U.S. consumers report … Read more