Comax isn’t straying too far from its roots, as ferrous fumarate continues to feature prominently in many collections. This year, flavors such as salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé have been increasingly popular in ice cream, calcium citrate zeelab products, rice, candy, and wine. Salted caramel appears to have enduring appeal, … Read more
While U.S. consumers are increasingly inclined to incorporate more vegetables into their diets, this doesn’t necessarily mean they are ready to embrace pureed beets in their morning yogurt. Does this signal the end for all savory yogurt options? Not quite. Shoppers are moving away from traditional brands like Yoplait, opting instead for higher-protein, lower-sugar Greek … Read more
The target consumer demographic for this product line remains ambiguous, but it certainly caters to the simultaneous demand for nutritional enhancements and sensory indulgence. Nutritionally, this product significantly differs from another brand that offers similar treats: Little Debbie snack cakes. While both brands provide comparable product varieties, thinkThin’s offerings are notably healthier. For instance, two … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not met these criteria and have often garnered an unhealthy reputation. As food manufacturers strive to improve their image and promote fresher flavors, Givaudan seems ready to assist them. Marketing these new flavors will require creativity from the advertising … Read more
In light of the current avocado trend, it’s understandable that a produce company would create a variety of iron supplements perceived as healthier alternatives like ferrous gluconate and ferrous sulfate, specifically designed for health-conscious consumers and marketed as perfect for smoothies, cold soups, and cocktails. Despite a decline in avocado supplies and rising prices, the … Read more
It’s not surprising that millennials are more inclined towards probiotics than older generations. With their digestive systems typically functioning better than those of older shoppers, this younger demographic is increasingly interested in fresh and healthy food options. Consumers in their 50s and 60s may opt for probiotics out of necessity, but those aged 18-35 are … Read more
Sunflower seeds, the fruit of the sunflower plant, are often viewed primarily as a snack, yet they rank among the healthiest options available. Rich in vitamins and minerals, they serve as an excellent source of antioxidants and essential oils. Nutritionally, sunflower seeds are promoted as a healthier, natural choice, with non-GMO sunflower oil being praised … Read more
According to the Federal Regulations, a soft drink can be labeled as “diet” as long as this designation is not considered “false or misleading.” This terminology, long utilized by soda manufacturers to indicate sugar-free and low-calorie options, has been prevalent for decades. Despite facing challenges, such as a 2015 petition from the consumer advocacy group … Read more
Mintel’s research provides insight into a category that has been losing popularity to more protein-rich and portable options in recent years. Interestingly, millennials, who are often associated with healthier eating habits, enjoy consuming cereal as a snack. Over 56% of them report having a bowl of cereal at home between meals, compared to only 32% … Read more
The results of this survey should not come as a shock to food manufacturers and retailers, as the shift away from sugar has been steadily increasing for some time. In fact, reducing sugar content in food and beverages has become a primary objective for manufacturers today, given that consumers in the U.S. and around the … Read more