“Transforming Snack Choices: The Impact of DISC Technology on Consumer Behavior and Nutrition”
According to Appelhans, DISC technology capitalizes on the human inclination for instant gratification. Even when consumers are craving an unhealthy snack like a bag of chips, a 25-second delay may be enough of an annoyance—or a source of embarrassment—to prompt them to select a healthier option. This countdown is displayed on a touchscreen that also … Read more