“Navigating Consumer Shifts: CPG Giants Struggle to Adapt to Health-Conscious Trends in 2017”
CPG sales are beginning 2017 on a rather sluggish note, with several major companies reporting a decline in sales thus far this year. While some attribute these poor figures to the White House and economic uncertainty, others suggest that the downturn is more reflective of a shifting consumer mindset. Today’s consumers are increasingly seeking healthy, … Read more