Nielsen’s findings shouldn’t come as a surprise to manufacturers, especially consumer packaged goods (CPG) companies that are striving for growth by eliminating artificial ingredients. For instance, General Mills has removed artificial flavors and colors from some of its cereals, while Kraft has done the same for its beloved Mac & Cheese products. Since a groundbreaking … Read more
The Oreo cookie remains a beloved product with strong demand for its classic recipe, but that doesn’t mean the company can become complacent. Major brands must lead in product innovation and confectionery trends to avoid being eclipsed by eye-catching new competitors. One effective strategy is to explore new flavor profiles, which presents a relatively low-risk … Read more
Last fall, Hampton Creek was on the verge of completing a funding round that would have allowed the producer of mayonnaise, dressings, cookies, and cookie dough to secure nearly $1.1 billion. However, this financing effort quickly fell apart after Bloomberg released a report detailing that the company had orchestrated a large-scale operation where contract employees … Read more
While flavor is a primary consideration for adults purchasing food for themselves, it takes a backseat to health concerns when it comes to choosing food for children. Nonetheless, there is a significant intersection between health and taste. Parents’ preference for additive-free foods stems not only from a desire to avoid specific ingredients but also from … Read more
Yili Industrial Group is well-acquainted with the dairy sector, and its efforts to incorporate Stonyfield into its portfolio present a significant opportunity for the company to grow in the U.S. market while bolstering its organic offerings. The journey of Stonyfield’s organic 100% Grassfed Whole Milk yogurt begins in the pasture, utilizing milk from cows that … Read more
Until now, the company has refrained from announcing changes to its products, opting instead to reformulate behind the scenes, hoping consumers won’t notice. While food manufacturers are under pressure to produce healthier offerings, taste remains a critical factor for sales, and any misstep could be costly. If they move too quickly, manufacturers risk backlash, as … Read more
In contrast to many of its competitors, Sanderson Farms has established a reputation as a strong advocate for the use of antibiotics in poultry production. The company has even initiated campaigns aimed at addressing the misconceptions surrounding antibiotics. While there are concerns that antibiotic exposure in food could lead to resistance in humans, Sanderson Farms … Read more
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Dive Insight: Tracey Massey, the president of Mars Chocolate North America, shared with Fortune that the candy industry’s commitment to sugar reduction marks the first unified initiative concerning health and wellness. This strategic move is particularly astute for the confectionery sector, as Mintel’s 2017 Consumer Trend report highlighted a significant “backlash against sugar” as a … Read more