“Halo Top’s Packaging Strategy: The Key to Its Success in the Frozen Dessert Market and Breyers’ Imitation Challenge”
Halo Top’s rapid rise in the frozen dessert market has likely been propelled by consumer appreciation for its packaging. Each pint of Halo Top prominently displays a large ice cream scoop design on the front. Inside this scoop, the calorie count per pint is shown in large, bold typeface, making this information more eye-catching than … Read more