“The Pumpkin Spice Phenomenon: From Uncertainty to $100 Million Success and the Quest for the Next Big Flavor”
It may be hard to believe, but when Starbucks initially introduced the Pumpkin Spice Latte, the founders were uncertain about its potential success. They worried that the bold pumpkin spice flavor might overshadow their celebrated coffee and that competitors could easily replicate the seasonal taste. Nevertheless, they proceeded with the launch, and now the Pumpkin … Read more