“Is Folgers’ Simply Gourmet Line Too Late to Revive Consumer Interest in a Shifting Coffee Market?”
Folgers coffee has been a staple in households for over 150 years, yet the brand has seen a decline in consumer preference over the past decade. The introduction of the Simply Gourmet Coffee line appears to be Folgers’ response to declining sales, but is this product innovation arriving too late? The six new naturally flavored … Read more