“The Future of Protein: Navigating Consumer Preferences Between Methane Burgers and Sustainable Alternatives”
A burger made from methane likely faces a greater “ick factor” than even insect-based products. Many consumers assert that environmental sustainability is a top priority for them. A recent study by Unilever revealed that 33% of consumers choose to purchase from brands they believe contribute positively to social or environmental causes. Moreover, over three-quarters (78%) … Read more