“Heineken’s H41: Leveraging Unique Yeast Discovery and Compelling Storytelling to Revitalize Beer Consumption in a Competitive Market”
Heineken has an intriguing backstory that it can leverage to promote its H41 brand. With thousands of new product launches competing for shelf space each year, it’s increasingly challenging to stand out from the crowd. Therefore, any strategy a brand can employ to create something distinctive that sets it apart from its competitors is generally … Read more