“Navigating Consumer Confusion: The Impact of Transparency and Labeling in the Organic and Non-GMO Food Market”
Consumer demand for transparency in products has surged in recent years, primarily fueled by a growing interest in healthier ingredients and concerns about artificial additives. However, as food and beverage manufacturers rush to enhance their product packaging with more claims, an unexpected issue has arisen: shopper confusion. According to data from Label Insight, 67% of … Read more