“Navigating the Sweetness Dilemma: General Mills’ Approach to Reducing Sugar in Cereals Amidst Changing Consumer Preferences”
Sugar is primarily recognized for the sweetness it contributes to cereal, but it also plays a critical role in delivering the toasted brown color, providing crunch, and preventing sogginess in milk—elements that help maintain what the industry calls “bowl life.” General Mills has successfully reduced the sugar content in its cereals aimed at children by … Read more