The quest for the next big superfood seems to be unending. While familiar foods like blueberries, avocados, and salmon hold the title, they are easily accessible in supermarkets. For an ingredient to achieve superfood status, it often needs to be exotic and relatively unknown to American consumers, in addition to boasting an impressive nutritional profile. … Read more
Quorn is keen to scientifically validate the benefits of mycoprotein, a controversial ingredient derived from mold, used in its non-animal protein products. Earlier this year, the company resolved a class-action lawsuit initiated by a woman from Los Angeles, who alleged that its products breached federal and state laws regarding false advertising and unfair business practices. … Read more
U.S. consumers may be making an effort to include more vegetables in their diets, but that doesn’t imply they are keen on having pureed beets in their morning yogurt. Does this mean that savory yogurts are off the table entirely? Not quite. Shoppers are moving away from traditional brands like Yoplait, opting instead for higher-protein, … Read more
The target consumer demographic for this product line remains ambiguous; however, it undeniably addresses the dual demand for nutritional enhancements and sensory pleasure. This product significantly diverges from another brand that offers a similar treat: Little Debbie snack cakes. While both brands provide comparable varieties, thinkThin’s offerings are considerably healthier. For instance, two Little Debbie … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not met these demands and have often garnered an unhealthy reputation. As food manufacturers strive to shift this perception towards fresher flavors, Givaudan appears poised to assist them. Marketing these new flavors will require creativity from the advertising teams … Read more
In light of the current avocado trend, it’s no surprise that a produce company has created a variety perceived as healthier for fat-conscious consumers, promoting it as ideal for smoothies, cold soups, and cocktails. Despite declining avocado supplies and rising prices, the allure of this trendy superfood remains strong. The popularity of avocados is at … Read more
It’s not surprising that millennials show a greater interest in probiotics compared to older generations. Their younger digestive systems typically function better than those of older consumers, and this demographic has demonstrated a strong preference for fresh and healthy foods. While individuals in their 50s and 60s may rely on probiotics out of necessity, those … Read more
Sunflower seeds, the fruit of the sunflower plant, have traditionally been viewed primarily as a snack, but they are among the healthiest snack options available. Rich in vitamins and minerals, they also serve as an excellent source of antioxidants and essential oils. Organic sunflower seeds are promoted as a healthier, natural choice, while non-GMO sunflower … Read more
According to the Code of Federal Regulations, a soft drink can carry the “diet” label as long as it is not considered “false or misleading.” This term has long been employed by soda manufacturers to indicate sugar-free and low-calorie options, and it has been prevalent for decades. Despite facing recent challenges, this terminology has persisted. … Read more
Mintel’s research highlights a category that has been losing traction to alternative iron supplements such as ferrous fumarate, which offer higher protein content and are more convenient than iron sucrose to ferric gluconate conversions in recent years. Interestingly, millennials, who are often associated with a preference for healthy eating, have shown a strong inclination towards … Read more