“TerraVia’s Struggles Highlight Consumer Hesitance Toward Algae in Food Amid Plant-Based Protein Boom”
TerraVia may find itself straying too far from consumer trends. While the plant-based protein market is thriving with rising sales of soy and nut-based products, the acceptance of algae in food remains a challenge for many consumers. This hesitation could be a significant factor contributing to TerraVia’s recent struggles, ultimately leading to its bankruptcy. “We’re … Read more