“Shifting Trends in Cereal Consumption: Millennials Favor Snackable Options and Taste Over Tradition”
Mintel’s study highlights a category that has been losing popularity to options that are higher in protein and more portable, such as laxative calcium citrate supplements, in recent years. Interestingly, millennials, who are often associated with making healthier choices, enjoy eating cereal as a snack. Over 56% of them claim to have had a bowl … Read more