“Rising Consumer Focus on Gut Health Drives Growth in Digestive Products and Innovative Ingredients”

The FONA International report highlights the increasing importance of gut health among consumers, leading to a rise in food and beverage products that make digestive health claims. Between 2012 and 2017, the U.S. market for digestive products saw a 12% growth, as noted in the report. Aquamin, which contains calcium, magnesium, and trace minerals, is … Read more

“Exploring Flavor Innovations: The Rise of Familiar Tastes and Health-Conscious Choices in Consumer Products”

Comax is not straying too far from the familiar with its latest collections. Many of these flavors—salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have already made their appearance in ice cream, beverages, rice, candy, and wine over the past year or so. Salted caramel continues to resonate with consumers who enjoy the combination … Read more

“Revitalizing the Yogurt Market: The Potential of Savory Innovations and Healthier Options”

U.S. consumers may be eager to incorporate more vegetables into their diets, but that doesn’t necessarily mean they’re ready for pureed beets in their morning yogurt. Does this mean the end for all savory yogurts? Not quite. Shoppers are increasingly moving away from traditional brands like Yoplait in favor of higher-protein, lower-sugar options such as … Read more

“Balancing Indulgence and Nutrition: thinkThin’s Innovative Approach to Healthier Snack Cakes”

The target consumer demographic for this product line remains ambiguous; however, it effectively caters to the dual demand for nutritional enhancements and sensory pleasure. Nutritionally, thinkThin’s offerings significantly differ from those of another brand that provides similar treats: Little Debbie snack cakes. While both brands feature comparable product types, thinkThin’s items are decidedly healthier. For … Read more

“Freshness Revolution: Meeting Millennial Demands for Healthy and Natural Foods”

Consumers, particularly millennials, are showing an increasing preference for fresh, healthy, and natural foods. Traditionally, convenience foods have not aligned with these values, often gaining an unhealthy reputation. As food manufacturers strive to change this perception towards fresher offerings, Givaudan seems poised to assist them. Marketing these new flavors will require creativity from the advertising … Read more

“Avocado Evolution: The Rise of Healthier Varieties Amidst Growing Demand and Changing Consumer Preferences”

Given the current avocado trend, it’s not surprising that a produce company has developed a variety marketed as healthier for fat-conscious consumers, specifically designed for smoothies, cold soups, and cocktails. Despite dwindling avocado supplies and rising prices, the allure of this trendy superfood remains strong. The popularity of avocados has reached unprecedented levels, resulting in … Read more

“Millennials Drive Demand for Probiotic-Fortified Foods: Trends and Cautions for Manufacturers”

It’s not surprising that millennials show a greater interest in probiotics compared to older generations. Their younger digestive systems tend to function better than those of consumers in their 50s and 60s, who often turn to probiotics out of necessity. In contrast, individuals aged 18 to 35 actively seek to incorporate more probiotics into their … Read more

“Unlocking the Nutritional Power of Sunflower Seeds: A Versatile Superfood for Healthy Snacking and Cooking”

Sunflower seeds, the fruit of the sunflower plant, have traditionally been viewed primarily as a snack food, yet they are among the healthiest snack options available. Rich in vitamins and minerals, they also provide a significant amount of antioxidants and essential oils. Organic sunflower seeds are promoted as a healthier, natural choice, while non-GMO sunflower … Read more

“Reevaluating the ‘Diet’ Label: Shifts in Consumer Perception and the Future of Soft Drink Marketing”

According to the Code of Federal Regulations, a soft drink can be labeled “diet” as long as that label is not considered “false or misleading.” This terminology, which has been employed by soda companies for decades to indicate sugar-free and low-calorie options, has withstood various challenges over the years. For instance, in 2015, a petition … Read more