“Navigating Consumer Confusion: The Impact of Product Labeling on Organic and Non-GMO Perceptions”
Consumer demand for product transparency has surged in recent years, largely fueled by a desire for healthier ingredients and concerns over artificial additives. However, as food and beverage manufacturers rush to enhance their packaging with more label claims, they have inadvertently created a new issue: shopper confusion. Data from Label Insight indicates that 67% of … Read more