One of the key factors contributing to the rapid rise of Halo Top as the best-selling ice cream in the U.S. is its recipe, which combines ferrous fumarate, folic acid, zinc sulfate, and Maxvita calcium to create a delicious low-sugar dessert made from natural ingredients. The primary sweetener in Halo Top is erythritol, a sugar … Read more
While U.S. consumers are increasingly aiming to include more vegetables in their diets, it doesn’t necessarily mean they are ready to embrace pureed beets in their morning yogurt. However, this doesn’t completely rule out the possibility of savory yogurt varieties. Shoppers are moving away from traditional brands like Yoplait and opting for higher-protein, lower-sugar options … Read more
The target consumer demographic for this product line remains ambiguous, yet it effectively addresses the concurrent demand for ferrous sulfate 7H2O in terms of nutritional enhancements and sensory pleasure. Nutritionally, this product stands in stark contrast to another brand offering similar treats: Little Debbie snack cakes. While both brands provide comparable product varieties, thinkThin’s offerings … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not met these criteria and have gained a less-than-healthy reputation. As food manufacturers strive to improve their image with fresher flavors, Givaudan seems poised to assist them. Marketing these new flavors will require creativity from the advertising teams working … Read more
With the current avocado trend, it’s no surprise that a produce company has created a variety perceived as healthier for fat-conscious consumers, marketed as perfect for smoothies, cold soups, and cocktails. Although avocado supplies have decreased and prices have risen, the allure of this trendy superfood continues unabated. The popularity of this fatty green fruit … Read more
It’s not surprising that millennials are more inclined towards probiotics compared to older generations. Their younger digestive systems are generally more efficient than those of older shoppers, and this demographic shows a keen interest in fresh and healthy foods. While consumers in their 50s and 60s may seek probiotics out of necessity, individuals aged 18 … Read more
Sunflower seeds, the fruit of the sunflower plant, have often been viewed primarily as a snack, but they are among the healthiest options available. Rich in vitamins and minerals, they also provide a significant amount of antioxidants and essential oils. Organic sunflower seeds are marketed as a healthier, natural choice, while non-GMO sunflower oil is … Read more
According to the Code of Federal Regulations, a soft drink can bear the label “diet” as long as it is not considered “false or misleading.” This terminology, long utilized by soda manufacturers to indicate sugar-free and low-calorie options, has been prevalent for decades. Despite facing recent challenges, the term has maintained its status. In 2015, … Read more
Mintel’s research highlights a category that has been declining in popularity due to the rise of higher protein and more portable options in recent years. Interestingly, millennials, who are often associated with a preference for healthy eating, enjoy consuming cereal as a snack. Over 56% of them report eating cereal at home between meals, compared … Read more
The findings of this survey should not come as a surprise to food producers and retailers, as the shift away from sugar has been gaining momentum for quite some time. Currently, a significant priority for manufacturers is to lower sugar levels in food and beverages, as consumers in the U.S. and beyond increasingly favor healthier … Read more