“The Sweet Connection: How Caffeine Influences Consumer Cravings and Marketing Strategies in the Food and Beverage Industry”
The connection between caffeine and perceptions of sweetness presents intriguing prospects for coffee producers, as caffeine-containing products may ignite consumer cravings for sweet indulgences such as cookies, scones, and donuts. This creates a potential opportunity for marketing packaged sweets alongside coffee grounds to maximize sales; however, it may also prompt retailers to reconsider their strategies … Read more