“Nerds Candy: From Afterthought to Sweet Success, Projected to Exceed $900 Million in Sales”
In 2018, when Ferrero, the maker of Nutella, acquired Nestlé’s candy division for nearly $3 billion, it welcomed popular brands like Butterfinger, Baby Ruth, and 100 Grand into its impressive collection of sweets. While these iconic brands received much of the spotlight, it is the Nerds brand—previously regarded as an afterthought by its former owner—that … Read more