“Navigating Consumer Preferences: The Challenge of Reformulating Healthy Products in the Food Industry”
For years, companies have faced pressure to enhance the health profiles of their products, but many have opted to implement these changes discreetly without publicizing them. This is largely due to the potential backlash from customers when beloved products undergo recipe changes. A notable example is Coca-Cola, which reverted to using sugar in Vitaminwater after … Read more