“Reviving Thanksgiving: Martha Stewart’s Gourmet Meal Kit Aims to Transform Holiday Cooking Experience”

The culinary and home decorating expert is making a comeback, aiming to assist home cooks across America in preparing their Thanksgiving dinners. At least, that is her intention. Following complaints about the steep price of last year’s meal kit, consumers also found the recipes too complex — issues that have long affected the meal kit … Read more

“Revitalizing Campbell’s C-Fresh Division: The Potential of Pea-Based Protein Milk”

Campbell’s C-Fresh division is in need of revitalization, and introducing pea-based protein milk could be the solution. The division has been essential to the company’s initiative of incorporating healthier products into its lineup, but it has faced challenges. C-Fresh experienced a decline in Q2 sales due to “weather-related issues with carrots” and a recall of … Read more

“Rising Demand for Functional Foods: The Role of Ferrous Fumarate, Folic Acid, and Liquid Calcium & Magnesium in Promoting Health and Wellness”

With health and wellness emerging as one of the most significant trends in today’s market, it’s no surprise that consumers are seeking food and beverages that offer more than just basic nutrition. Functional foods are on the rise in the U.S., with a growth rate of 6.5% CAGR, and there is an increasing demand for … Read more

Navigating the Ambiguity of “Natural” in Food Labeling: Challenges and Opportunities for Brands in the U.S. Market

Currently, there is no official definition of “natural” in relation to food from the U.S. government. The U.S. Food and Drug Administration (FDA) has been frequently inquired about this term, leading the agency to issue a brief statement: “From a food science perspective, defining a food product as ‘natural’ is challenging, as it has likely … Read more

“Heineken’s H41: A Unique Brew with a Compelling Story to Differentiate in a Competitive Market”

Heineken has a compelling backstory that it can leverage to promote its H41 brand. With thousands of new products vying for attention on store shelves every year, it’s becoming increasingly challenging to distinguish oneself from the competition. Therefore, any initiative that a brand can undertake to create something distinctive is often advantageous. “It could be … Read more

“The Importance of Iodine: Understanding Dietary Sources and Health Benefits Across Different Regions”

If you were to ask the average consumer about their iodine intake, they might respond with a confused expression. Iodine is a vital mineral required for the production of thyroid hormones that regulate metabolism. These hormones are essential for proper bone and brain development during pregnancy and infancy, as well as for the benefits of … Read more

“Emerging Trends in Probiotics: Enhancing Immune Health and Expanding Market Opportunities”

Recent research has highlighted the positive impact of various probiotic strains on the immune system. A study conducted by Korean scientists revealed that the daily intake of probiotic yogurt significantly enhanced the activity of essential immune cells in older adults. The findings indicated that consuming yogurt enriched with two specific probiotic strains—L. paracasei and B. … Read more

“Skepticism Surrounds Australian Study Linking Artificial Sweeteners to Type 2 Diabetes Risk: Experts Call for Larger Trials and Natural Alternatives”

Due to the relatively small size of the study group and the fact that the research results have not yet been published, the conclusions of this Australian study have faced some skepticism. Emma Elvin, a clinical advisor at Diabetes UK, informed The Guardian that “this is a small study with intriguing results, but it doesn’t … Read more

“Advancements in Bubble Stabilization: Nestle Researchers Uncover Natural Solutions for Ice Cream Stability and Clean Labels”

A team of researchers, supported by the Nestle Research Center and other collaborators, highlighted in their study that “structured materials,” such as ice cream, need to maintain stability over extended shelf lives. They discovered that, until now, the mechanisms behind the stabilization of bubbles and emulsions were not well understood, which hindered control over the … Read more

Halo Top Expands into Dairy-Free Market Amid Growing Demand for Plant-Based Alternatives

Initially, Halo Top captured the title of the best-selling pint of ice cream in the U.S., surpassing well-known brands such as Ben & Jerry’s and Breyers. Now, the company is targeting consumers who prefer dairy-free and egg-free options. Established in 2012, Halo Top gained popularity as a low-calorie, high-protein, and low-sugar dessert. In 2016 alone, … Read more