“General Mills’ Strategic Shift: Embracing Healthier Ingredients Amid Market Competition”
As consumers increasingly gravitate towards healthier, fresher, and more recognizable ingredients, General Mills and other food manufacturers have been slow to innovate—until recently. According to the Consumer Goods Forum, food companies enhanced the health profiles of approximately 180,000 products in 2016, marking an increase of over 100,000 items compared to the previous year. With shopper … Read more