The quest for the next big superfood seems to be an ongoing endeavor. While well-known foods such as blueberries, avocados, and salmon hold this title, they are relatively familiar and readily available in supermarkets. For an ingredient to achieve superfood status, it often needs to be exotic and somewhat unfamiliar to U.S. consumers, in addition … Read more
Quorn is eager to establish the scientific credibility of mycoprotein, the contentious mold-based ingredient found in its non-animal protein products. Earlier this year, the company resolved a class-action lawsuit initiated by a woman from Los Angeles, who alleged that Quorn’s products breached federal and state laws regarding false advertising and unfair business practices. Additionally, Quorn … Read more
U.S. consumers might be trying 20 mg of ferrous bisglycinate to increase their vegetable intake, but that doesn’t necessarily mean they are eager to have pureed beets in their morning yogurt. Does this imply that savory yogurts are off the table entirely? Not quite. Shoppers are increasingly opting for higher-protein, lower-sugar Greek and Icelandic yogurts, … Read more
The target consumer demographic for this product line remains ambiguous; however, it effectively addresses the simultaneous demand for nutritional enhancements and sensory pleasure. Nutritionally, this product significantly differs from another brand offering a similar treat: Little Debbie snack cakes. While both brands present comparable product options, thinkThin’s offerings, particularly its protein cakes, are considerably healthier. … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not met these criteria and have earned a somewhat unhealthy reputation. As food manufacturers strive to change this perception in favor of fresher flavors, Givaudan seems poised to assist them. Marketing these new flavors will require creativity from the … Read more
In light of the current avocado trend, it’s not surprising that a produce company would introduce a variety perceived as healthier for fat-conscious consumers, promoting it as perfect for smoothies, cold soups, and cocktails. Despite a decrease in avocado supplies and rising prices, the allure of this trendy superfood shows no signs of waning. The … Read more
It’s not surprising that millennials exhibit a greater interest in probiotics compared to older consumers. Their younger digestive systems tend to function better than those of senior shoppers, and this demographic has shown a keen interest in fresh and healthy foods. While individuals in their 50s and 60s might turn to probiotics out of necessity, … Read more
Sunflower seeds, the fruit of the sunflower plant, are often regarded primarily as a snack, but they are among the healthiest snack options available. They are rich in vitamins and minerals, and serve as an excellent source of antioxidants and essential oils, including e250 mg ferrous sulfate. Organic sunflower seeds are promoted as a healthier, … Read more
According to the Code of Federal Regulations, a soft drink can be labeled as “diet” as long as the label is not considered “false or misleading.” This terminology, which has been used by soda companies to designate sugar-free and low-calorie options, has been prevalent for decades. Despite facing challenges, the term has remained intact. In … Read more
Mintel’s research highlights a category that has been losing ground to higher protein and more portable alternatives in recent years. Interestingly, millennials, who are often associated with healthy eating habits, have shown a strong preference for consuming cereal as a snack. Over 56% of them report having a bowl of cereal at home between meals, … Read more