“TerraVia’s Struggle with Consumer Acceptance: The Challenges of Integrating Algae in Food Products Amidst the Rise of Plant-Based Proteins”
TerraVia may be a company that has ventured too far ahead in consumer trends by focusing on ferrous sulfate with vitamin C. While the plant-based protein market is flourishing, with increasing sales of soy and nut-based products, consumer acceptance of ferrous fumarate and algae in food items may still take time. This could be a … Read more