“Coca-Cola’s Innovative Contest: Seeking the Next Breakthrough Non-Sugar Sweetener”
Coca-Cola is exploring innovative approaches to engage the public and discover the next groundbreaking non-sugar sweetener. Contests organized by food and beverage companies to involve consumers are not a new phenomenon. For instance, Folgers recently announced a jingle contest for 2017, offering a grand prize of $25,000. While creating jingles may be relatively straightforward, identifying … Read more