“Craft Soda: A Growing Trend in a Declining Market”

The term “craft” is frequently linked to beer, but the craft movement has also made its way into the soda industry. In 2016, craft soda sales reached $541 million wholesale, up from $427.7 million five years earlier, according to a report by USA Today, which referenced data from Beverage Marketing. Although the growth of craft … Read more

“Revolutionizing the Food Industry: The Impact of Artificial Intelligence on Product Innovation and Consumer Experience”

The potential of artificial intelligence technologies is beginning to show significant results across various sectors, including food and beverage. Hershey is among the pioneers in adopting this technology, utilizing it to perfect the formulation of its Twizzlers. This innovation not only promises cost savings for the company but also generates excitement in the marketplace regarding … Read more

“Shifting Consumer Preferences: The Rise of ‘Made Without’ Claims Over Functional Ingredients in the CPG Sector”

Nielsen’s findings should not be surprising to manufacturers, especially those in the consumer packaged goods (CPG) sector, who are aiming to drive growth by eliminating artificial ingredients. For instance, General Mills has eliminated artificial flavors and colors from some of its cereals, while Kraft has removed them from its popular Mac & Cheese products. Since … Read more

“Oreo’s Innovative Flavor Strategy: Engaging Consumers and Navigating Market Trends”

The Oreo cookie remains a staple product with enduring popularity for its classic formula; however, this doesn’t allow the company to become complacent. Major brands must lead in product innovation and confectionery trends to avoid being eclipsed by newer, trendier competitors. Exploring new flavor profiles is a relatively low-risk approach to adapt to consumer desires … Read more

“Rising Food Allergies: How Manufacturers and Retailers are Adapting to Safeguard Consumers”

Food allergies are becoming increasingly prevalent, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing labeling for free-from foods and focusing more on ingredient separation, allergen-containing product lines, and proper equipment sanitation. According to Mintel, the proportion of … Read more

“U.S.-Mexico Sugar Agreement: A Double-Edged Sword for Consumers and the Market”

The agreement between the two trading partners—reducing the amount of refined sugar Mexico exports to the United States while increasing shipments of raw sugar—seems to bring clarity to a market that has faced increasing uncertainty since 2014. Most importantly, it significantly decreases the chances of retaliation from either country. Sugar has been a contentious issue … Read more

“Navigating the Trends of Value-Added Food and Beverage Products: Opportunities and Challenges for Dairy Milk in a Health-Conscious Market”

Value-added food and beverage products are increasingly appealing to today’s health-conscious consumers, who seek convenient methods to enhance their daily nutrition. This trend is evident in the growing popularity of probiotic-infused items across both health-focused and indulgent categories. Concerns have arisen within the industry regarding the proliferation of probiotic label claims, as some believe that … Read more

“Consumer Expectations and Nutritional Additives in Omega-3 Fortified Milk: The Case of Horizon and Kirkland Brands”

Some people believe that consumers who purchase milk enriched with omega-3 fatty acids expect the nutrients to originate from good farming practices rather than from added ingredients. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3s compared to conventional milk. Horizon’s milk features “DHA algal oil” in its ingredients list, … Read more

“Reducing Sodium in Processed Foods: Challenges, Strategies, and Consumer Awareness”

Food manufacturers are facing mounting pressure to reduce sodium levels in their products due to the established connection between sodium and high blood pressure. The Centers for Disease Control and Prevention reports that over 75% of sodium consumed by Americans originates from processed foods. To address this issue, companies now utilize a variety of sodium … Read more

“Rising Interest in Prebiotics and Probiotics: Transforming Gut Health through Innovative Food Products”

The conversation surrounding healthy gut bacteria is becoming increasingly prominent. While probiotics remain the primary focus, prebiotics — the nourishment for beneficial bacteria — are starting to attract more attention. A report by Global Industry Analysts indicates that the market for prebiotic-containing products, such as health drinks, meat, bakery items, and infant food, could reach … Read more