“Navigating the Bottled Water Market: The Impact of Premium Claims and Consumer Confusion”
The increasing consumer demand for premium and value-added products has significantly impacted the bottled water market, leading to some confusion regarding specialty label claims. For instance, a study by ZappiStore found that the term “vapor distilled,” used by Coca-Cola’s SmartWater brand, puzzled 35% of American consumers, while the phrase “purified tap water” was more relatable … Read more