“Stevia’s Journey: Navigating Consumer Preferences and Market Challenges in the Beverage Industry”
High Brew is not the first company to revert to sugar from stevia following a lukewarm consumer response. In one of the most notable failures involving stevia, Coca-Cola returned to sugar in Vitaminwater after customers voiced their dissatisfaction on social media regarding its new sugar-stevia formulation. Similarly, Sierra Mist faced backlash when it introduced a … Read more