“Mars Launches Chocolate Party Initiative to Engage Millennial ‘Foodies’ and Boost Cocoa Sales”
Mars is entering the chocolate party business, enabling consumers to host their own in-home gatherings with friends and family, similar to how Tupperware, Avon, and Pampered Chef have operated in the past. This innovative approach aims to ignite excitement around cocoa products and chocolate, a category that shows no signs of decline. In fact, the … Read more