“Folgers Coffee: Navigating Consumer Trends and Revitalizing a 150-Year Legacy Amid Declining Sales”
Folgers coffee has been a well-known brand for over 150 years, but in the past decade, it has started to lose favor among consumers. The introduction of the Simply Gourmet Coffee line appears to be the brand’s attempt to reverse declining sales, but is this innovation arriving too late? The six new naturally flavored coffee … Read more