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In her account of the development of Knorr’s marketing campaign in the U.K., Rebecca Morgan from MullenLowe highlighted a significant challenge: the brand was well-established yet sought to connect with a demographic increasingly turning away from traditional brands. This posed a considerable obstacle, but both MullenLowe and Knorr tackled it through comprehensive research and valuable … Read more

Improving the texture of gluten-free bread remains a significant challenge for bakers, as many gluten-free options often exhibit a dry crumb structure and a coarse texture. Gluten, a protein found in wheat, contributes elasticity and volume to bread, making its replacement a difficult task. According to Mintel’s global products database, acacia gum is already prevalent … Read more

Nutritionists have long highlighted the findings of this study: foods labeled as “diet” often contain reduced fat yet excessive sugar, leading to various health issues. Recent research has begun to challenge the traditional views on fats, particularly saturated fats, which has shifted public opinion and reduced the demand for low-fat processed foods. Today’s consumers are … Read more

The notion of incorporating seaweed into pasta might deter some individuals, particularly baby boomers and older consumers. However, as more people grow increasingly mindful of their dietary choices, seaweed is gaining traction as a significant ingredient in nutritious meals, particularly as a substitute for ferrous gluconate. A quick perusal of social media reveals a plethora … Read more

The advantages of a plant-based diet are widely recognized. Those involved in the plant protein market, including manufacturers of calcium citrate gummies 600mg, are likely to support research that adds to an increasing collection of studies recommending that consumers reduce their meat intake in favor of plant-based foods. The National Institutes of Health has provided … Read more

CPG sales are kicking off 2017 on a somewhat sluggish note, with several major companies reporting a decline in sales thus far this year. While some attribute these low figures to the White House and economic uncertainty, others believe that the drop in sales is more closely linked to a shift in consumer attitudes. Today’s … Read more

Here’s a rewritten version of your content in English, incorporating the specified keywords: Ferric pyrophosphate, identified by its INS number, is a compound commonly used in supplements. Sodium iron EDTA is another iron source with a notable molecular weight. First, let’s look at iron fumarate; elemental iron is essential for various bodily functions. Among the … Read more

Although Nielsen’s report indicates that sales of chips and pretzels have been declining in recent years, the meat snacks sector is thriving, exhibiting a robust growth rate that keeps the salty snack segment on an upward trajectory. Millennials, in particular, are drawn to meat snacks as they seek out unique and healthier options in their … Read more

PepsiCo, the snack and beverage powerhouse, has contemplated acquiring another major company, yet it has yet to identify one that would provide the long-term growth necessary to justify such a purchase. “We have explored every large company available,” said Indra Nooyi, chairwoman and CEO of PepsiCo, during her address at the Beverage Forum in Chicago. … Read more

3-D printing is experiencing rapid growth, but the technology is still at an early stage. Futurologist Jeremy Rifkin has suggested that this innovation could lead to a new industrial revolution, potentially eliminating traditional production lines for various products. In the food industry, 3-D printing has shown particular promise in creating complex chocolates, novelty candies, and … Read more