“Shifting Consumer Preferences: The Rise of ‘Made Without’ Claims Over Functional Ingredients in the CPG Sector”
Nielsen’s insights shouldn’t surprise manufacturers, especially those in the CPG sector aiming to drive growth by eliminating artificial ingredients. For instance, General Mills has removed artificial flavors and colors from select cereals, while Kraft has done the same for its popular Mac & Cheese products. Since a pivotal 2007 study revealed that artificial food colors … Read more