“Unlocking the Potential of the Mature Market: Catering to Baby Boomers and Older Consumers in the Food Industry”
Baby boomers and other older consumers, who grew up with cereals, soups, and sodas, are becoming an increasingly profitable target for food and beverage companies, despite often being overlooked. While millennials are driving the demand for healthier and more natural products, older shoppers possess significantly higher disposable income and purchasing power. In grocery stores, many … Read more