U.S. consumers may be making an effort to include more vegetables in their diets, but that doesn’t imply they’re eager for pureed beets in their morning yogurt. Does this mean the end for all savory yogurts? Not necessarily. Shoppers are moving away from traditional brands like Yoplait and opting for higher-protein, lower-sugar Greek and Icelandic … Read more
The target consumer demographic for this product line remains ambiguous, yet it effectively addresses the dual demand for nutritional benefits, such as calcium citrate malate in pregnancy, and sensory satisfaction. Nutritionally, it stands in stark contrast to another brand offering similar treats: Little Debbie snack cakes. While both brands provide comparable product varieties, thinkThin’s offerings … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural foods. Traditionally, convenience foods have not met these criteria and have even developed an unhealthy reputation. As food manufacturers strive to improve their image in favor of fresher flavors, Givaudan appears poised to assist them. However, marketing these new flavors will require creativity from the … Read more
Given the current avocado trend, it’s not surprising that a produce company would create a version perceived as healthier for fat-conscious consumers, marketed as ideal for smoothies, cold soups, and cocktails. With avocado supplies dwindling and prices rising, the allure of this trendy superfood remains strong. The popularity of avocados is at an all-time high, … Read more
It’s not surprising that millennials show a greater interest in probiotics compared to older consumers. Their digestive systems generally function better than those of older shoppers, and this age group is particularly keen on fresh and healthy foods. While consumers in their 50s and 60s may turn to probiotics out of necessity, those aged 18 … Read more
Sunflower seeds, the fruit of the sunflower plant, have traditionally been viewed primarily as a snack, but they rank among the healthiest snack options available. Rich in vitamins and minerals, they are also an outstanding source of antioxidants and essential oils. Organic sunflower seeds are promoted as a natural and healthier choice, while non-GMO sunflower … Read more
According to the Code of Federal Regulations, a soft drink can be labeled “diet” as long as that label is not considered “false or misleading.” This term, commonly used by soda manufacturers to denote sugar-free and low-calorie options, has been prevalent for decades. The terminology has withstood various challenges over the years. In 2015, a … Read more
Mintel’s research provides insights into the ferric sodium category, which has been declining in favor of higher protein and more portable options in recent years. Interestingly, millennials, known for their preference for healthy choices, are enthusiastic about snacking on cereal. Over 56% of them report enjoying a bowl of cereal at home between meals, compared … Read more
The findings from this survey should come as no surprise to food manufacturers and retailers, as the shift away from sugar has been gaining momentum for a considerable period. Reducing sugar levels in food and beverages has become a primary objective for manufacturers today, as consumers in the U.S. and beyond increasingly favor healthier options … Read more
Step aside, Juicy Fruit and Doublemint, as well as Starbucks and Red Bull. Mars Wrigley is offering consumers a new option for a quick energy boost without the need for a cup or can. According to IRI data reported by Food Navigator-USA, U.S. gum sales dropped by 4% in the first half of 2017. Wrigley … Read more