“Exploring the Sweet Connection: Caffeine’s Impact on Consumer Preferences and Marketing Strategies for Coffee and Snack Products”
The connection between caffeine and sweet taste perceptions presents intriguing possibilities for coffee producers, as products containing caffeine may ignite consumer cravings for sweet snacks such as cookies, scones, and donuts. This opens up a chance for marketing packaged sweets in conjunction with coffee grounds to maximize sales. Conversely, it may also lead retailers to … Read more