“McCormick’s Strategic Growth Plan: Embracing Organic Trends and Targeting Health-Conscious Consumers”
McCormick has developed a strategic growth plan that focuses on monitoring emerging consumer trends and adapting its product offerings accordingly, either by modifying existing items or introducing new ones. The company is increasingly prioritizing the use of fresh, natural, and organic ingredients. Currently, approximately 73% of its gourmet units are organic, and it has transitioned … Read more