“Impossible Foods CEO Peter McGuinness on Transforming the Plant-Based Meat Market: Emphasizing Quality, Competition, and Consumer Awareness”
Peter McGuinness, CEO of Impossible Foods, expresses his concerns regarding the current state of the plant-based meat market. However, he clarifies that Impossible isn’t competing directly with companies like Beyond Meat or other meat alternative producers. Instead, his aim is to shift sales from animal meat to plant-based options. To achieve this, McGuinness emphasizes the … Read more