“SnackFutures: Mondelēz’s Strategic Shift Towards Investment in Health-Conscious Snacking Startups”
Mondelēz’s SnackFutures was established at the end of 2018 to bolster the company’s already strong position in the snacking sector by investing in promising emerging brands and technologies. An essential aspect of the business was the introduction of its own brands, which could potentially be launched more broadly in the market in the future. Desiree … Read more