“Coca-Cola’s Bold Contest to Discover the Next Big Non-Sugar Sweetener: A Call to Researchers and Scientists”
Coca-Cola is exploring innovative approaches to engage the public and discover the next great non-sugar sweetener. While food and beverage companies have a history of organizing contests for consumers, Coca-Cola’s initiative stands out. For instance, Folgers recently launched a 2017 jingle contest with a grand prize of $25,000. Jingles are one thing, but the challenge … Read more