“Revitalizing Green Giant: B&G Foods’ Successful Innovations in Value-Added Vegetables”
Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations introduced in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands through innovation. After acquiring Green Giant in 2015, B&G launched several exciting products, including veggie tots and riced veggies, which have made the brand one of B&G’s … Read more